About VUDU Marketing
My name is Sam McRoberts, and VUDU Marketing is my company. I’ve been involved with Web Design and Internet marketing since 1999, and I’ve managed Internet marketing campaigns for over 300 companies ranging from small local businesses to Fortune 500 companies. The work I’ve done has run the gamut, from SEO and social media implementation and audits to paid search, conversion optimization, web design and reputation management.
As for VUDU Marketing, it was started in the Spring of 2008 as an SEO and Social Media company, initially offering consulting and fulfillment services for small to medium businesses. In regards to the SEO clients we worked with during our consulting and fulfillment days, they saw an average ranking improvement of 94 positions on Google within a 6-8 month time-frame, moving on average from the middle of the 11th page to the 1st page of Google, Yahoo and Bing.
And that brings us to the current focus of VUDU Marketing. After years of offering SEO and Social Media fulfillment services, we’ve discovered two key things that have led us to change our entire business model:
- Very few companies have had a formal SEO audit, and many have absolutely no clue what kind of SEO work is being done for them, regardless of whether their SEO team is in-house or at an agency. Despite paying anywhere from $1,000 to $100,000+ per month for SEO, they’re essentially flying blind.
- Many SEO teams never assemble a formal SEO strategy, much less a strategy that goes hand in hand with your social media efforts, paid search and offline advertising. Far too many SEOs just dive in and start doing link building and on-site optimization, sans strategy. Ready-Fire-Aim is not the smartest way to run a business.
Because of these two problems, we’ve encountered literally hundreds of companies who have had less than stellar experiences with SEO. They’ve paid the price for what they thought was good SEO work, only to see absolutely no benefit to their bottom line. Even worse, some have found their website falling off the map with Google’s latest algorithm updates due to low quality link building tactics or a lack of best practices, and they end up either penalized or having their competitors eat their lunch.
Regardless of whether you have an in-house SEO team or use an external SEO agency, an audit from an unbiased 3rd party should happen at least once or twice a year. This way you have a clear idea not only of what work has been done, but of what work should be done and what the current best practices are for SEO as they relate to your website and your industry.
As to strategy, no SEO effort should be considered without a thorough 6-12+ month strategy in place before any work is started. This strategy creation requires close collaboration, as it hinges not only on your company goals but on many other parts of your marketing and company operations that you might not think have any impact on SEO.
We spend a tremendous amount of time and effort staying up on changes and best practices in the SEO industry, and because we offer no ongoing SEO services we have absolutely no incentive to give you anything other than the crystal clear truth regarding your current SEO situation.
We’ve performed audits on dozens of companies, on sites ranging from 50 pages to 150+ million pages, and we’ve crafted custom strategies for hundreds of clients over the years.
To learn more about having an audit performed and a strategy created for your company, please contact us.
Required Legalese – All logos and trademarks belong to their respective owners. These logos are shown to represent past work performed by me, some of which was done via previous employers, and in no way constitutes an endorsement of VUDU Marketing or its services.