In the world of SEO, February 23rd, 2011 is a day that will go down in infamy. Google, in an effort to reduce crappy SERP results, began a series of updates referred to as Panda (or Farmer) updates.
11.8% of SERPs were impacted by the initial launch of this algorithm change, and SEOs and site owners around the world have been feeling the backlash ever since. Significant drops in traffic and revenue have resulted from these changes, and are still resulting as additional updates are released.
The Panda updates have rolled out systematically, as follows: Continue reading
