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10 Steps to a Killer PPC Campaign

Posted on February 13, 2011 by Sam McRoberts

Pay-per-click, if set-up and managed properly, is one of if not the most measurable form of advertising available, online or off. If done right, it can be extremely cost effective. If done wrong, however, it can be an absolute nightmare, a literal money pit!

I’ve personally been managing PPC campaigns for 5 years now, and have managed budgets ranging from $300/mo all the way up to $300,000/mo. A recent client wanted some quick PPC optimization, and only had a budget of $500 for that optimization work. After just 5 hours of optimizing, they saw a 300% increase in their conversion rate, and a simultaneous 50% drop in spend. Triple the conversions for half the cost.

So, if you’re ready to learn the secrets of creating an incredibly well performing PPC campaign, read on!
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Social Media – What It Is and Is Not

Posted on January 19, 2011 by Sam McRoberts

Do you own a business? Does your business use social media? Facebook profile, Twitter page, Foursquare, LinkedIn, etc., etc. If the answer is yes to any of these, give yourself a pat on the back for being proactive.

However, though you have been proactive, the chances are VERY good that your business is actually using social media in a way that will drive away potential customers and hurt your brand. You may not want to hear that, but it’s probably true.

What? You mean there is a right way and a wrong way to use social media for business? Yes, actually. Yes there is.

Before you can really understand what social media is and how to use it for a business, it’s important that you come to understand what social media is not:

“Social Media” IS NOT code for “advertising platform”

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Using Analytics to Improve the Bottom Line

Posted on December 2, 2010 by Sam McRoberts

Analytics data is valuable beyond measure, as it provides information that can help remove guesswork from important decisions. Alas, few companies really grasp the value of web traffic data, and even fewer actually put that data to good use. There are companies who spend hundreds of thousands if not millions of dollars a year on analytics solutions who rarely use their accounts!

So, if you have access to analytics data that you aren’t using, now is the time to make a change. Perhaps you don’t really know what to look for, or perhaps you think it just doesn’t matter. Whatever the reason, our analytics and conversion optimization experts can help.

At the end of the day, the purpose of analytics is to provide you with 3 things:

  1. Data that you can use to improve website traffic,
  2. data that you can use to increase the conversion rate of your website, and
  3. to help you focus and improve the ROI of your marketing efforts.

So, without further ado, here are 10 metrics you Continue reading →

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