Search Engine Optimization - SEO

What is Search Engine Optimization (SEO), and Does it Work?

SEO is the process of improving the rankings of a website by making valid changes to on-site usability elements, keyword usage, internal linking, external linking, local search factors and social media elements. It is not a trick or gimmick, and YES, it does work.

How well and how fast it works depends on a number of things, all of which we address in our SEO Analysis and consulting services. There are six main components that we cover in our search engine optimization efforts:

1. On-site SEO Elements - URLs, Titles, Meta tags, Heading tags, Image ALTs, Image Names, Keyword Usage, and more. It also covers indexing issues, canonical tags, robots.txt files, 301 re-directs, 404 pages and more. We make sure your site adheres to the latest in SEO best practices.
2. Content - Including plentiful unique content with relevant keywords in the right way is crucial. Too much and you can be penalized by the search engines. Too little, and you will fail to rank. We also cover ongoing content growth, page load time, code validation and more.
3. Internal Linking - How the pages within your website connect to one another helps determine what on your site is most important. If a page targeting a specific keyword is internally linked to more than any other page, search engines see that page/keyword as more important on your site. Proper internal link structuring is a crucial part of our search engine optimization service, and can help achieve indented listings and site-links.
4. External Linking - All links from external websites coming in to your site. We focus on Quality, Quantity and Relevancy. Incoming links must be relevant, and getting the best links is an art form that takes a great deal of time and effort.
5. Local Search Optimization - From local profiles on Google, Yahoo and Bing to local sites such as Yelp and Citysearch, we can help your company to be found. This is especially critical for mobile search, where apps are used more often than search engines. We also optimize various on-site elements to target local searchers.
6. Social Media SEO - All the major search engines now include social signals in their ranking algorithms. We can teach you to leverage your social media endeavors for SEO benefits.

A proper balance of these six elements is necessary to obtain the best results from Search Engine Optimization. VUDU Marketing specializes in blending these elements to deliver the most effective SEO strategies available.

Don't take our word for it though! We are happy to provide you with a Free Quote, and will even point you towards another company we trust if you feel our services or prices aren't quite right for you.

Because every company is unique, we work with you to develop a plan tailored to your unique budget, industry and company needs. Due to the complex nature of SEO, services can cost anywhere from $500/mo to $100,000/mo, varying based on the scope of the project and the competitiveness of the industry being targeted.

For more information about our Search Engine Optimization services and pricing, please Contact Us.