Let me describe a scene I’ve watched play out at company after company over the last couple of years, and tell me if any of it sounds familiar. Somebody on …
What a Fractional Chief AI Officer Actually Does (and When You Actually Need One)
Quick Navigation What is a Fractional Chief AI Officer? What does a Fractional CAIO actually do? How is this different from hiring a consultant? How is it different from a …
AIO vs. AEO vs. GEO: What These Acronyms Actually Mean (and Which Ones Are Bullshit)
Quick Navigation Why does any of this matter? What is AIO (AI Optimization)? What is AEO (Answer Engine Optimization)? What is GEO (Generative Engine Optimization)? Which of these acronyms actually …
Your Marketing Agency Is Probably Using AI to Do Your Work (And You’re Still Paying Full Price for It)
Here’s a thing that’s happening right now, all across the agency world, and almost nobody is talking about it openly: your agency is very likely using AI tools to do …
Why Reddit Is Quietly the Most Important Marketing Channel of 2026
Quick Navigation Why do AI models lean on Reddit so hard? What does that mean for your brand? How do you actually show up on Reddit without getting nuked? Can’t …
Is Your SEO Agency Screwing You?
YES THEY ARE! (Probably…almost certainly.) “Wait a sec, aren’t you guys an SEO agency as well?” Yep. Sort of. But we don’t screw our clients, because we’re not greedy assholes …
Want to Hire a Great CMO? Then You May Want to Hire a SEO
When a company chooses a CMO, they are making a decision that can literally make or break the company. A CMO is at the frontline of the business; they find, …