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Frequently Asked Questions

You’ve got questions? We’ve got snarky answers!

  • Why do I need an audit?

    You’ve probably heard of Pareto’s Law, right? The 80/20 principle? In the world of SEO, 80% of the companies and individuals who say they do SEO are amateurs at best, and are far more likely to hurt your site than to help it (seriously, you wouldn’t believe how often we see this. We’ve seen multi-million dollar businesses fold because of bad SEO.) SEO tends to be expensive, and we believe it’s a sound business practice to protect that kind of investment with a periodic SEO audit to make sure things are being done they way they should be. Trust but verify!
  • Can’t we just have our SEO team/agency do an audit?

    “Do I look fat in this dress?”…yeah, you’re probably not going to get a straight answer to a loaded question like that. If you hire an SEO company to do the audit, they may dial up the negativity and then pitch you on ongoing SEO services. If you ask your existing SEO team to do the audit, they may gloss over or otherwise neglect to mention things that might make them look bad. Worst case scenario, your SEO agency and/or your in-house team may lack the skill necessary to spot a major issue. Yes, it’s cynical, but we’ve encountered this WAY too often. We don’t offer ongoing SEO services, and that makes us a totally unbiased 3rd party.
  • What makes you qualified to audit our SEO or create our strategy?

    Our team has done SEO work for hundreds of sites, and has audited sites ranging from 50 pages to 100 million + pages. We also use a variety of specialized processes and tools in our audits and strategy creation, and we’re confident we can handle anything you send our way.
  • Shouldn’t an audit include a strategy?

    Nope, they’re two very different beasts. An audit is designed to identify what has been done and what is currently wrong. A strategy is designed to guide your actions going forward, whether you’ve done SEO before or not. Because creating a strategy has some research overlap with our audit process, we offer strategies at a reduced rate when done in conjunction with an audit.
  • What’s a fair price for an SEO audit?

    We’ve seen audits floating around ranging from $500 to $50,000+, but $2,000 to $20,000 seems to be the most common range for higher quality audits (you do want a high-quality audit, right?) Based on the quality of our audits and the time and expertise it takes to prepare them, we believe that our range of $2,500 to $20,000 is very fair.
  • Is your audit usable? Will it make sense to a non-SEO?

    Our audit is designed, first and foremost, to be usable. We’ve gone to great lengths to engineer an audit that is clear, detailed and actionable enough for you to simply hand it to your SEO or web team and then let them implement it. In addition, all audits have an executive summary that highlights the most important takeaways from the audit, in plain old English.
  • What if I’m not satisfied with my audit?

    What if the sun doesn’t rise tomorrow? What if we’re really in The Matrix? Honestly, we’ve just never had someone unhappy with an audit. Our audits elicit compliments, referrals for additional business, and lots of grumbling from the SEO agency or team who has to go fix everything. Contracts of course are signed before we begin any engagement, and if we fail to deliver what we’ve promised in the contract we’ll work with you to make it right.

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