SEO Consulting

Sam McRobertsHi, I’m Sam McRoberts, and I’ve been working in the digital marketing space for 19 years. I’ve personally helped over 300 clients to successfully achieve their revenue, traffic and conversion goals.

If you’re looking for a high-impact SEO consultant to help you and your team improve organic traffic to your website, then look no further.

I’ve worked with some of the largest brands in the world, and have driven hundreds of millions of dollars in measurable revenue to my clients directly from the work I’ve performed. Everything I recommend is white hat, and I am 100% transparent every step of the way, guaranteed.

Some of the SEO Clients I’ve Worked With:

SEO Client Banner

You may have heard me on the Smart Passive Income or Entrepreneur on Fire podcasts. Or maybe on the radio with Dr. Drew. Or perhaps you read some of my work on Moz, Quicksprout, Inc., Entrepreneur, or Forbes. You might have heard me speak at a conference, or saw me quoted in one of the SEO industry roundups I’ve participated in.

Perhaps one of my current or former clients referred you to me, since the vast majority of my work comes via referrals from extremely happy clients.

However you found me, I’m glad you’re here 🙂

How Can I Help You?

Here are a few possible scenarios:

  • You need on-demand access to an SEO expert for current or future projects, or to answer SEO questions or help solve SEO problems as they arise (preferably to help prevent them from arising in the first place!)
  • You’re building a new website, or redesigning an old one, and you want to make sure it’s SEO friendly and that the launch goes off without a hitch. I’ve seen sites lose 80% of their organic traffic from launching a new website where SEO considerations were not properly handled.
  • You’re an ad agency, and you need to have an SEO expert on-call to help solve client issues or to scope SEO projects
  • Your website is losing rankings and/or traffic, and you aren’t sure why or how to fix it. Is it a penalty? Did someone break something?
  • You’re looking to hire an in-house SEO, and you need help vetting potential candidates

Common Consulting Tasks I’m Asked For:

  • Technical SEO consulting, to help identify issues that might prevent web crawlers from effectively reaching and/or indexing your content, and to verify that SEO best practices are in place
  • On-page SEO recommendations for certain pages or page-type templates
  • Content strategy, including what types of content to create, ideal lengths, structure, etc.
  • SEO strategy consulting (Do these steps to achieve X goal(s) in Y time-frame with Z resources)
  • Site load speed analysis and recommendations (if you have an e-commerce site, this service alone could provide millions in additional revenue)
  • Training an individual or team on any of the above, or other SEO related topics

This is pure consulting in the traditional sense, and does not include fulfillment/implementation or project work with set deliverables. I don’t manage your team or your projects. You’re gaining rapid response, on-demand access to my expertise in the SEO arena.

Client Testimonials

Sam is one of the best internet marketers out there…he is well worth his fee.Neil Patel, CEO of Quicksprout
When it comes to SEO, there’s literally nobody I’ve ever met who knows their stuff better than Sam. Considering I’ve been in the industry for 10+ years as an agency owner, that’s saying a lot.There’s nobody I trust more than Sam for anything SEO-related. His attention to detail is unparalleled, and the work he delivers is practically gold. I highly recommend Sam, obviously.Jayson DeMers, CEO of AudienceBloom
Sam was recommended to me by Neil Patel (one of the best online marketers out there) to help with fixing some SEO issues I had related to the creation of my forum. I was down 30% in Google traffic. After doing an audit, Sam identified all the problems with my site, and we got that 30% back and then some. Now I go to Sam for all my SEO needs. I do an audit every year so that I can make sure everything is perfect as we grow and change our website.Matt Kepnes, NomadicMatt.com

Pricing

  • Retainer Based Consulting: $10,000 minimum monthly retainer, to be paid in advance at the start of each billing month. There is a 3 month minimum, and a professional discount if you pay for the full 3 months (or longer) upfront.

All consulting work is performed remotely. I don’t do on-site work.

Note: I work with only 2-3 consulting clients at a time, tops, to ensure that I can provide maximum focus and impact to my clients. At this time, I have just 1 client opening.

Common Questions

$10,000/mo is expensive, do you have cheaper options?

If you think $10,000 per month is too expensive, then you probably aren’t a good fit for me. I work with top-tier companies who understand the value of SEO on their business, and that SEO is valuable a long-term investment.

That said, here’s why this rate is actually a really good deal for you. A top notch in-house SEO would cost you:

  • $120,000-$150,000/yr base salary (possibly much higher, depending on the market)
  • $30,000-$50,000/yr in bonuses and stock options (minimum)
  • $20,000-$30,000/yr in health, dental and vision benefits
  • $5,000-$10,000 for the cost of their office space, equipment, etc.
  • Possibly another $30k to cover the cost of a recruiter, because really good SEOs are very, very hard to find in-house (most run agencies or freelance). But we won’t include this in the math because it’s a maybe.

You can think of the cost of a really good SEO as on par with a really good software developer. So you’re going to be out $175,000-$240,000 per year or more…but wait, there’s more.

Studies have shown the typical employee only does productive work for 39% of their day. The rest is consumed with pointless email chains, worthless meetings, constant distractions, slacking off, etc. I can attest, from having been an in-house SEO at multiple companies, that this is very, very true. The larger the company, the more true this is.

So let’s do the math:

  • There are 260 week days per year, minus 25-30 days per year off for vacation, holidays, sick days, etc. This leaves about 230 working days per year, and let’s assume it’s a 9 hour workday with an hour lunch, so 8 actual working hours per day.
  • 230 work days x 8 hours is 1,840 working hours…but the studies show employees only truly work about 39% of the time (3h 7m per day), so really it’s 230 work days x 3.12 = 718 hours per year, or ~60 hours per month

What does all this teach us? That your top tier in-house SEO is costing you $15,000-$20,000 per month, and you’re paying an effective hourly rate of $244 and $334 per hour worked.

$10,000 per month for unlimited quick-response access to a top tier SEO consultant doesn’t sound like such a bad deal anymore does it?

You’re not wasting money on unproductive employee time, and I’m incentivized to be as productive and efficient with my time as possible. Win-Win.

Do you offer hourly consulting? 

Absolutely not.  Hourly consulting is a deeply flawed arrangement that encourages a service provider to work slowly and bill you for more hours than are necessary. This is not the kind of relationship I want with my clients, which is why I charge based on the value I provide to my clients and not on the number of hours worked.

Do you work on-site?

Never. The nature of SEO and the current state of technology is such that being physically present is both unnecessary and highly inefficient. I communicate primarily via email, scheduled conference calls, and Slack.

Who has access to you during a consulting engagement?

You may designate up to 3 people on your team, yourself included, that can reach out with questions over email or slack and schedule calls during our engagement.

Why do you require a 3 month minimum?

Because with a consulting retainer, there’s a chance you may not need my help much one month, but you may need it a ton the next. With a 3 month minimum, you’re more likely to gain significant value from the engagement over that time-frame, even if there’s a slow month in there.

What sort of discounts do you offer for advance payment on the full engagement?

Rates are as follows: $10,000/mo if paid monthly. $25,000 for 3 months. $50,000 for 6 months. $100,000 for 12 months. I don’t do engagements longer than 12 months at a time.

Do you work on a specific timezone? How quickly do you respond?

I’m available during normal US Eastern time business hours. I respond to email or Slack within 3 hours during those times, and to phone calls within 24 hours (though I do ask that calls be scheduled, which you can easily do via my Calendly page).

Will you work with just anyone?

No. I’m extremely selective about which companies I work with. There are certain restricted industries I won’t touch (adult sites, gambling, pills/supplements, guns, alcohol, etc.), and I typically only work with clients if I believe in the company and/or product (very often I’m a customer myself).

When can we start?

I have one client opening available now, so if you’d like to secure that spot for your company, reach out with the form below and we can schedule a call.

If that sounds like a good fit, let’s talk!

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