What makes our strategies so awesome? The fact that we take far more than just SEO into account.
Sure, we look at all the key search engine optimization elements, but there are a great many elements of online marketing above and beyond traditional SEO that impact your organic rankings.
Your social presence and activity level can matter. What type of paid advertising and where you advertise matters. In fact, even your choice of language in traditional offline advertising such as billboards or TV commercials can have an impact on organic search behavior.
When we assemble a strategy we aim to look at your business as whole, and both your short and long-term goals as well as your timeline and resources, to craft an approach that integrates perfectly with and even enhances all of your other marketing initiatives. Your team, be they in-house or at an agency, will have an exceptional road map to follow going forward.
An SEO Strategy is typically broken down as follows (the exact components vary based on your business, timeline, goals and resources):
Site Optimization – We can provide detailed recommendations for how to enhance the structure of your site to better serve both search engines and users. This includes on-site SEO elements, usability and conversion optimization recommendations, site architecture, Schema markup, page load speed, and more.
Content Marketing – In the eyes of search engines and users, awesome content is king. If you aren’t producing share-worthy content of the right type and at the right frequency, you’re missing out. We can outline a content approach designed specifically for your industry and business goals, including topic recommendations, content formats, posting frequency, and more.
Link Building – We’ll can reverse engineer the link profiles of the sites ranking at the top of the SERPs in your specific space, and then compare that data to your link profile. This allows us to tell you not only what you need to do to rank competitively, but how to get far, far ahead of your ranking competitors.
Social Media – We’ll can provide you with an outline for your social media efforts, with SEO benefits in mind. We’ll tell you which platforms are right for your space, what type of content and messages should be used on each, and much more.
Strategy Deliverables May Include:
SEO Strategy Document – The finished strategy is delivered as a Powerpoint. In addition to the strategy itself, it also includes links out to a wide variety of resources to aid in the implementation of our recommended changes. This is included with every SEO Strategy engagement.
Keyword Research Document – We take great pride in our keyword research documents. We do a ton of research to identify keywords that support the entire customer journey and conversion path, and that we believe will drive real value to the bottom line. If your strategy is being done in conjunction with an audit, keyword research will be delivered with the audit.
Competitive Analysis – This analysis evaluates your site vs. your top 3-5 organic competitors across links, social signals, and content. If your strategy is being done in conjunction with an audit, this will be delivered with the audit.
We’re confident that a search engine optimization strategy from us will provide you with a crystal clear road map to guide your business’s online marketing efforts for years to come.
Last But Not Least:
All strategies also include a Zoom call to answer any questions you have about the deliverables.
For all of our audit and strategy services we require payment upfront before we begin work. Due to numerous problems with checks in the past, we now only accept payments via PayPal (credit card, debit card, E-Checks and bank transfer.)
The strategy we assemble and the accompanying documents are held in the strictest confidence. Also, keep in mind that a strategy is going to be different based on your company, industry and audience…no two are the same. That said, here is a rough idea of what a strategy could look like: Sample Digital Strategy.