Integrated SEO Strategy
SEO is Complex. So Are Our Strategies.
What makes our strategies so awesome? The fact that we take far more than just SEO into account. Sure, we look at all the key search engine optimization elements, but there are a great many elements of online marketing above and beyond traditional SEO that impact your organic rankings. Your social presence and activity level matter. What type of paid advertising and where you advertise matters. In fact, even your choice of language in traditional offline advertising such as billboards or TV commercials can have an impact on your organic rankings.
When we assemble a strategy we look at your business as whole, and both your short and long-term goals as well as your timeline and resources, to craft an approach that integrates perfectly with and even enhances all of your other marketing initiatives. Your team, be they in-house or at an agency, will have an exceptional road map to follow going forward.
An SEO Strategy is typically broken down as follows (the exact components vary based on your business, timeline, goals and resources):
Strategy Deliverables May Include:
We’re confident that a search engine optimization strategy from us will provide you with a crystal clear road map to guide your business’s online marketing efforts for years to come.
Last But Not Least:
All strategies also include up to 1 hour of review and consulting time via phone, Skype, Google Hangout, etc.
For all of our audit and strategy services we require payment upfront before we begin work. Due to numerous problems with checks in the past, we now only accept payments via PayPal (credit card, debit card, E-Checks and bank transfer.)
The strategy we assemble and the accompanying documents are held in the strictest confidence. Also, keep in mind that a strategy is going to be different based on your company, industry and audience…no two are the same, and we do not create our strategies from fixed templates, they are highly customized. That said, here is a rough idea of what a strategy could look like: Sample Digital Strategy.