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You’ve probably heard of Pareto’s Law, right? The 80/20 principle? In the world of SEO, 80% of the companies and individuals who say they do SEO are amateurs at best, and are far more likely to hurt your site than to help it (seriously, you wouldn’t believe how often we see this. We’ve seen multi-million dollar businesses fold because of bad SEO.) SEO tends to be expensive, and we believe it’s a sound business practice to protect that kind of investment with a periodic SEO audit to make sure things are being done they way they should be. Trust but verify!