In the world of SEO, February 23rd, 2011 is a day that will go down in infamy. Google, in an effort to reduce crappy SERP results, began a series of …
10 Steps to a Killer PPC Campaign
Pay-per-click, if set-up and managed properly, is one of if not the most measurable form of advertising available, online or off. If done right, it can be extremely cost effective. …
Social Media – What It Is and Is Not
Do you own a business? Does your business use social media? Facebook profile, Twitter page, Foursquare, LinkedIn, etc., etc. If the answer is yes to any of these, give yourself …
Using Analytics to Improve the Bottom Line
Analytics data is valuable beyond measure, as it provides information that can help remove guesswork from important decisions. Alas, few companies really grasp the value of web traffic data, and …
Picking a Company to Manage Your Pay-Per-Click
Firstly, we feel it’s important to note that we are NOT a PPC Management company. If you want to know why, shoot us an email and we’ll explain it to …
The Value of Local Maps Optimization
If you are a local business with a physical location, you absolutely 100% MUST have an optimized local listing. Not familiar with local listings? Go to Google, and search for …
Advanced Web Ranking – Advanced Link Manager
In the world of online marketing, there are a lot of decisions to be made; where to spend limited resources, what keywords to target, whether or not to use social …
Creating an Organic Link Profile
In very broad terms, SEO can be divided into two main categories: on-site and off-site. While it is possible to rank quite well by implementing only one or the other, …
Our Take on LDA – Latent Dirichlet Allocation
So, a little over a week ago SEOmoz put out some information on something they call LDA, or Latent Dirichlet Allocation. Some SEO people seem to think this is a …
SEO Myths – SEO is Not…
As an SEO Company we hear a ton of funny stuff from clients, usually revolving around an SEO Myth of some sort. Unfortunately, despite an incredible wealth of clarifying information, …